What does a REAL art career look like to you?
Then, does success make a career REAL?
Whenever I seek and answer to a question or a problem I’m looking to solve, I follow the trail and uncover clues to the answer all the way to the ROOT of the topic.
If the problem is interrupted sleep, I’d first examine all of the immediate surroundings (is it too hot or cold in the room, are there noise issues, comfort issues??) then, explore rhythms, patterns and habits leading up to sleep and continue on with questions about diet, conversations, relationships, stress and keep going until I find the main triggers and have gathered enough clues to create an answer, a probable cause or collective cause of the disrupted sleep.
If your problem to solve isn’t sleep, but instead is being successful as an artist, you can follow the trail of success in art the same way.
To start at the beginning – the root – of a career, let’s consider 5 hops that lead to a successful, and very real, art career:
- Define your strengths. You’ve gotta know what you’re good at and what you like to do enough that you’ll keep doing it, improving upon it and mastering your craft.
- Dedicate time for your process. Investing your time in the process is unavoidable.
- Create a consistent body of work. Focusing on mastering your technique your style, subject, palette, media or particular presentation of your work will leap you light years ahead in defining your art in the mind of collectors – making it easy for them to choose you.
- Do the details. The administrative stuff is often what a solo artist avoids, but if you take time to build a system that works well, it’s like a well-oiled machine that drives your whole business, brings in new opportunities and repeat buyers. Things like tracking inventory, accounting, shipping, marketing, blogging, follow-up with clients.
- Diversify. Get your work out there in a few different places consistently – online, in a gallery or shop, a festival, hold an open studio event or hold a show in your community. Show up until people recognize you and your work – and decide to buy.
What happens now?